Want to know how to add some fun factors to your LinkedIn posts? You can add emojis or Unicode or vary your formatting and writing techniques.
People post on LinkedIn and social media for many different reasons. Here is a list of some reasons, though there may be more reasons than what is listed.
REASONS FOR POSTING
- Brand Awareness
- Brand Loyalty
- Compete
- Convert
- Convey Our Identity
- Educate
- Entertain
- Feel a Sense of Belonging
- Have a Voice
- Information Management
- Inspire
- Keep in Touch
- Lead Gen
- Nurture Relationship
- Search Results
- Storytelling
- Thought Leadership
- Vent
Once you determine your reason for posting, you can add fun factors to your posts in several ways. Here are a few ideas to consider.
EMOJIS
Although there may be numerous sites for emojis, I typically copy and paste from emojipedia.org. Adding a pop of color helps break up the white space.
UNICODE
If you want to add bold, underlined, and italicized text to your posts, you can use Unicode. Read this article for links and resources on how to create Uncode.
FORMATTING
Instead of paragraphs, sentences, or bullet points, think about writing with a more structured style. Here are a few examples below and people I follow that you might want to follow too!
- Build your content in a triangle format from one word to the most words on a single line. Ascending copy example by Lynne Williams.
- Build your content in a triangle format from the most words on a single line to one word. Descending copy example by Kevin Turner.
- Write in a poetic format like a Haiku, and consistently post. Haiku example by Rachel Simon, who publishes every Monday using her branded hashtag #HaikuMonday
- See other great copywriting examples shared by Jasmin Alić as one of many insightful carousels.
- Other great formatting examples, written by Justin Welsh, are shared in this carousel by Josue Valles, who also has a unique style.
You can incorporate some of the above ideas when posting your carousels or anything else! Have some fun, and be creative!
NEXT STEPS
- Subscribe to my newsletter on LinkedIn for bright ideas to manage your career.
- Join as a member at https://greatcareers.org/membership of the #1 business networking association on the Philadelphia Business Journal’s Book of Lists three years in a row!
- Register on the events page for these upcoming online events.
- If you need a resume or LinkedIn profile to get you to your next step, book a call to chat!
- ➡️ Follow #GreatCareersPHL & Great Careers Groups
AUTHOR BIO
Lynne M. Williams is the Executive Director of the Great Careers Groups, a volunteer-run 501(c)3 nonprofit organization that provides career development and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management.
Aside from writing keyword-focused content for ATS resumes and LinkedIn profiles, Lynne is currently writing her doctoral dissertation on LinkedIn for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.
This article is also published on: vista.today, montco.today, delco.today, bucksco.today, and in the author’s LinkedIn newsletter. A list of articles can also be found in a Google doc.
