You can leverage the LinkedIn algorithm to boost you personal and business profile if you can keep up with its mysterious and ever-changing nature.
Some recent research from the Netherlands, as well as from a LinkedIn expert in Chicago, may help you with your Leverage LinkedIn strategy.
If you understand a little about the algorithm, you can leverage how you approach LinkedIn to build your business and/or profile.
Two connections in my network have shared the latest updates on the algorithm, and you may want to follow them, so they are in your feed – Richard van der Blom from the Netherlands, who did the research published in October 2020, and Andy Foote from Chicago who wrote a nice recap of this research as well as another article.
I don’t need to reinvent the wheel, so below, I am just listing the main topics researched, so you know these are LinkedIn essentials that you need to understand better.
- Company page strategies
- Content with the most success
- Dwell Time
- Engagement
- Formating
- Hashtags
- Links (best to include in an edit after posting)
- Likes vs. Comments vs. Share and Comments are King!
- Social Selling Index Score
- Tags
- Times to post for best results
- Videos
As with all technology, it is ever-changing and sometimes hard to keep up. Hopefully, these few bits of information will help you optimize on the platform.
NEXT STEPS
- Subscribe to my newsletter on LinkedIn™ for bright ideas on how to manage your career.
- If you need a resume or LinkedIn™ profile to get you to your next step, book a call to chat!
- Join as a member at https://greatcareers.org/membership of the #1 business networking association on the Philadelphia Business Journal’s Book of Lists four years in a row!
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AUTHOR BIO
Lynne M. Williams is the Executive Director of the Great Careers Groups, a volunteer-run 501(c)3 nonprofit organization that provides career development and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management.
Aside from writing keyword-focused content for ATS resumes and LinkedIn™ profiles, Lynne is writing her doctoral dissertation on LinkedIn™ for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.
