Great Careers Groups Career,Career Management,Career Transition What is reverse recruiting, and can your LinkedIn profile help?

What is reverse recruiting, and can your LinkedIn profile help?

What is reverse recruiting, and can your LinkedIn profile help?

Can your LinkedIn profile help with reverse recruiting? Your LinkedIn profile can help you if you have it optimized with keywords and accomplishments.

What exactly is reverse recruiting, you might ask? Reverse recruiting is also known as reverse headhunting and is a strategy that job seekers might use to reach out to potential employers, and it happens a lot in the tech industry. 

Job seekers might use a proactive approach and reach out to employers rather than take a reactive approach to respond to job postings. It’s the opposite of the traditional recruitment process, where recruiters reach out to candidates.

How can job seekers engage in reverse recruiting? They can often use social media, professional industry groups, or networking sites to connect with recruiters, talent acquisition specialists, or hiring managers and pitch themselves as potential candidates for suitable positions. They may even be fortunate enough to create opportunities for themselves.

A job seeker can approach a company directly, even without a job opening, to express their interest in working for the company and what pain points or problems they can solve.

Job seekers can be proactive and market themselves by submitting a Value Proposition Letter. The Value Proposition Letter is only 100-150 words and follows a specific format; a resume is not included when sending the letter.

Reverse recruiting is becoming increasingly popular, especially in industries with a high demand for skilled workers. It allows job seekers to be proactive in their job search and increase their chances of finding a suitable job. 

What do you need to do as a candidate to find a job using reverse recruiting?

  • Build a strong online presence, especially on LinkedIn. Ensure your profile is current with the right skills and accomplishments. You want to be found by the generic keywords and niche keywords in your expertise. Build a personal brand with your customized banner and a memorable headline. Dress for success and quantify your accomplishments.
  • Strategize by identifying target companies and target recruiters in your industry or field of expertise using the filter buttons by the search bar on LinkedIn. You can also do a Boolean search on LinkedIn or for LinkedIn on Google.
  • Network by attending industry events, joining professional associations, and engaging with colleagues in your field to make connections and increase your visibility. 
  • Network on LinkedIn and reach out to connect using customized connection requests to start building a relationship. If you are not ready to connect, engage on LinkedIn using commenting strategies on posts or articles by individuals at your target company to get noticed with your comments. Like or repost their content consistently to be top of mind. After some time, reach out to ask them to be first-level connections. 
  • If you need more exposure and expertise, take on freelance, consulting, or volunteer work to hone your skills. 

Reverse recruiting is a two-way street. Ensure you are visible and attractive to potential employers while actively engaging with recruiters and hiring managers. 

Another Method of Reverse Recruiting

Some companies may have hard-to-fill jobs that need a particular skill set and area of expertise. In this case., companies might reach out and apply to candidates to seek out top talent. For more information about this method of Reverse Recruiting, read this Nasdaq article

Is reverse recruiting different than a reverse recruiter?

A reverse recruiter is a recruiter who works on behalf of the job seekers rather than the other way around. Reverse recruiters identify job opportunities that would be a good match for their clients’ skills and preferences. Then they reach out to employers on behalf of the candidate to facilitate a match.

Reverse recruiters are typically used by senior-level professionals or executives or individuals with specialized skills who are seeking new job opportunities or career transitions.

If a traditional job search is not working for you by waiting for a suitable job posting, be proactive and try reverse recruiting.



Lynne M. Williams is the Executive Director of the Great Careers Groups, a volunteer-run 501(c)3 nonprofit organization that provides career education and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management. She is also the President of and is on the leadership team of the Thought Leadership Branding Club.

Aside from writing keyword-focused content for ATS resumes and LinkedIn profiles, Lynne is currently writing her doctoral dissertation on LinkedIn for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.

This article is also published on:, and in the author’s LinkedIn newsletter. A list of articles can also be found in a Google doc.