Great Careers Groups Career Management,Career Transition,Entrepreneur,Self-employed Try a Value Proposition Letter as a Job Search Strategy

Try a Value Proposition Letter as a Job Search Strategy

Value proposition letters are only 100-150 words that succinctly explains what your unique qualities, skills, and accomplishments are.

It states how you will add value. Using persuasion, value proposition letters explain how you can solve a problem or fix a pain point better than anyone else thanks to your expertise and unique offerings.

If you are a job seeker, you can use it to focus on the actions you will take if hired. It can be used for most positions where you can offer some technical expertise or specialty knowledge. 

This letter sets you apart from the competition and can also highlight your transferable skills. The Value Proposition Letter is certainly not meant for an entry-level position because you need to be able to highlight your quantifiable achievements. However, it might be a key tool for a high-level executive.

Entrepreneurs can also use the same concept and send out letters to prospective clients. 

There is a particular format to follow, and you can find the instructions by clicking on


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with almost 6300 members and alumni providing career education and networking. Lynne also writes for,, and Connect with Lynne on LinkedIn at