Do YOU read the paragraphs on people’s Linkedin profiles? If the answer is NO, then others are not reading YOUR paragraphs either, meaning they are not scannable.
We are all inundated with so much content daily that we have had to change the way we read.
Not only are we doing nonlinear reading, but we are skimming and scanning to get the gist of things … unless it is of very keen personal interest.
Check out this article from the Washington Post noting how we are engaged in superficial reading, according to cognitive neuroscientists.
So, when you are creating content on LinkedIn, consider using white space in between bullet points.
It makes a really big difference, as you can see from the images below. If you are adding numbers, they pop out a little better too.
Another tip is that the bullet points are easier to read if they are one or two lines long, rather than three or more. When there are three or more lines, it starts to become more of a dense paragraph.
Jobseeker? Event for Women Only? Introvert? Self-Employed? Employed? Social Media? LinkedIn Workshop? Networking?
Come learn and network with the Philadelphia Area Great Careers Groupsand organizations that partner with us! There is something of interest for any working adult (or about to be working if you are graduating soon!) See the schedule with links here.
NEXT STEPS
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Join as a member at https://greatcareers.org/membership of the #1 business networking association on the Philadelphia Business Journal’s Book of Lists four years in a row!
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AUTHOR BIO
Lynne M. Williams is the Executive Director of the Great Careers Groups, a volunteer-run 501(c)3 nonprofit organization that provides career development and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management.
Aside from writing keyword-focused content for ATS resumes and LinkedIn™ profiles, Lynne is writing her doctoral dissertation on LinkedIn™ for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.
