Have you ever tested your LinkedIn headline to see how it scores using an analyzer for overall score, engagement, and impressions? You can also boost your LinkedIn headline score.
All it takes is time and willingness to potentially go down rabbit holes while you create the right set of keywords of what you do and a descriptor of your personal brand that will generate a vivid image. The goal is to make it memorable.
There are several headline analyzers available, but the one I have been using for LinkedIn headlines is Sharethrough, which you can reach at https://headlines.sharethrough.com/.
Type in your current headline and then tweak away. You can have up to 220 characters in your headline.
Here is one example I am making up (i.e., it is not from any of my clients).
Integrated Digital Marketing Professional
> 38 Headline Quality Score | 62 Engagement Score | 15 Impression Score
Integrated Digital Marketing Professional Social Media | Email Marketing | SEM | SEO | Web Services | Graphic Designer | Print & Digital Communication | Google Analytics | Google Ads
> 73 Headline Quality Score | 60 Engagement Score | 80 Impression Score
Integrated Digital Marketing Professional Social Media | Email Marketing | SEM | SEO | Web Services | Graphic Designer | Print & Digital Communication | Google Analytics | Results Better Than Hot Buttery Popcorn
> 77 Headline Quality Score | 59 Engagement Score | 100 Impression Score
Integrated Digital Marketing Professional Social Media | Email Marketing | SEM | SEO | Web Services | Graphic Designer | Print & Digital Communication | Google Analytics | Conversions Better Than Hot Buttery Popcorn
> 77 Headline Quality Score | 59 Engagement Score | 100 Impression Score
Integrated Digital Marketing Professional Social Media | Email Marketing | SEM | SEO | Web Services | Graphic Designer | Google Analytics | Conversions & Engagement Better Than Hot Buttery Popcorn at the Movies
> 80 Headline Quality Score | 65 Engagement Score | 100 Impression Score
If you do not remember the person’s name or the company they work for, you will undoubtedly remember the visual of hot buttery popcorn. You can even do a Boolean search to find this person on LinkedIn with this memorable and vivid image descriptor.
If you need more LinkedIn tips, join in on upcoming online workshops per the link below.
Have fun creating the new you on LinkedIn!
NEXT STEPS
- Subscribe to my newsletter on LinkedIn for bright ideas to manage your career.
- Join as a member at https://greatcareers.org/membership of the #1 business networking association on the Philadelphia Business Journal’s Book of Lists two years in a row!
- Register on the events page for our upcoming online events.
- If you need a resume or LinkedIn profile to get you to your next step, book a call to chat!
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AUTHOR BIO
Lynne M. Williams is the Executive Director of the Great Careers Groups, a volunteer-run 501(c)3 nonprofit organization that provides career education and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management. She is also the President of ChemPharma.net and runs a Clubhouse session on Fridays at 11 AM ET in the Thought Leadership Branding Club.
Aside from writing keyword-focused content for ATS resumes and LinkedIn profiles, Lynne is currently writing her doctoral dissertation on LinkedIn for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.
This article is also published on: vista.today, montco.today, delco.today, bucksco.today, and in the author’s LinkedIn newsletter. A list of articles can also be found in a Google doc.
