Do you have a LinkedIn signature to use at the bottom of every post? If not, why not? Don’t you have an email signature you use on every email?
Think about including a LinkedIn signature. Your email signature is part of your brand, and your LinkedIn profile is part of your brand, so why not include a LinkedIn signature in your posts as part of your brand?
When I saw a carousel post from Richard van der blom on creating a LinkedIn signature, the lightbulbs started firing off in my head.
Anyone who was my client before a couple of months ago would not have been the beneficiary of some new techniques that I have implemented, and one of these is a LinkedIn signature.
I shared 3 Ways to Be Memorable on LinkedIn in last week’s article. Start building your personal brand on LinkedIn with your banner, headline, and content.
Why not include your LinkedIn signature at the bottom of each post when you create content?
If you are a statistician or researcher, you know that you need to present reliable and valid data. Reliability and validity in experiments come from replicating the data; replication is repetition.
To learn a new language, repetition is essential.
According to this Harvard article on repetition, “…if you take information in small amounts and repeat it, it encodes that information is your memory.”
So, by creating a Linkedin signature, you can engage in the technique of repetition by creating a mini BIO and a call to action, so readers know who you are and what you do.
Here is my LinkedIn signature:
👋 Hi! I’m Lynne with an E (E for education)
🤖 Employ keyword strategies on resumes & LinkedIn
📊 Use data-driven decision-making & trends
👩🏻🏫 Share tips, strategies, & best practices
🤓 Writing doctoral dissertation on LinkedIn for Job Seekers
Executive Director at a 501(c)3 nonprofit
Like what I share?
🔔 Ring the bell on my profile
✍🏼 Subscribe to my weekly newsletter Career News Today
➡️ Follow #GreatCareersPHL & Great Careers Groups
In my ➡️ Follow request, note that the #GreatCareersPHL is a custom-branded hashtag, and I also want people to follow our LinkedIn company page, which I would have tagged in a LinkedIn post.
Where did I get the emojis, you ask? I got them from Emojipedia.org, which has a search engine you can use to find emojis. You can easily copy and paste the emojis.
I keep my LinkedIn signature in my Notes app, which I can access on my iPhone when I do mobile posts or I can access the Notes app on my Mac for when I do desktop posts.
Do you need to learn more tips to help you build your brand, LinkedIn profile, and more? Register for upcoming workshops (see below)!
- Subscribe to my newsletter on LinkedIn for bright ideas to manage your career.
- Join as a member at https://greatcareers.org/membership of the #1 business networking association on the Philadelphia Business Journal’s Book of Lists three years in a row!
- Register on the events page for these upcoming online events.
- If you need a resume or LinkedIn profile to get you to your next step, book a call to chat!
- ➡️ Follow #GreatCareersPHL & Great Careers Groups
Lynne M. Williams is the Executive Director of the Great Careers Groups, a volunteer-run 501(c)3 nonprofit organization that provides career education and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management. She is also the President of ChemPharma.net and is on the leadership team of the Thought Leadership Branding Club.
Aside from writing keyword-focused content for ATS resumes and LinkedIn profiles, Lynne is currently writing her doctoral dissertation on LinkedIn for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.
This article is also published on: vista.today, montco.today, delco.today, bucksco.today, and in the author’s LinkedIn newsletter. A list of articles can also be found in a Google doc.