Great Careers Groups Consultant,Entrepreneur,Self-employed Establish and Leverage Your LinkedIn Company Page for Self-Employment

Establish and Leverage Your LinkedIn Company Page for Self-Employment

Build a LinkedIn Company Page

Set up your LinkedIn Company Page

It’s free and easy to set up a LinkedIn company page for your small business, as a solopreneur, or self-employed individual to leverage LinkedIn.

Not only will the link below these instructions provide you with step-by-step visuals, but if you keep tabs on the Donnay Consulting Group LinkedIn company page and profile, you will also see how this solopreneur will utilize LinkedIn to advertise her upcoming anti-bias training workshops, which you can also sign up for this fall.

When Dr. Donnay participated in my Princeton Adult School LinkedIn workshops in March (which went from in-person to online with COVID), she started with only 37 connections and has grown her profile to over 500.

Amanda Fox-Rouch just built Dr. Donnay a new website. So, you will see the very new beginnings of a new small business of an academic entrepreneur!

Here are the step by step instructions.

  • Create a banner image 1128 x 191 px ( was used).
  • Create a Logo image 300 x 300 px ( was used).
  • Click on the down arrow on the 9 square Work icon at the top right of the LinkedIn. profile, then click Create Company Page +.
  • Choose the type of business you are. Small Business was used for the example.
  • Fill out the Page Identity details.
  • Fill out the Company details.
  • Fill out the Profile details.
  • Click the Verify button, and then the blue “Create page” button will pop up, which you will click.
  • A new window will pop up.
  • Click on the pen in the top right to upload the cover image.
  • Click on the blue Add button to add a Description and click Save at the end. Include 20 skills (though LinkedIn allowed more than 20 to be typed in).
  • Click on the blue Add button to add a Location.
  • Click on the blue Post button to create your first post.
  • Under Community, click on hashtags to follow and create your own hashtag for branding #donnayconsultinggroup and choose two others after reviewing the number of followers. These can be changed whenever you want. #antibias #diversityequityinclusion
  • If you are going to have a LinkedIn group, you can add a featured group.
  • You have the ability to manage languages if appropriate.
  • Go to your personal profile under Experience and click on the pen to edit and start. typing your company name and choose the selection from the drop-down menu with the logo you just created on your new company page.
  • Now you are ready to create your first post on your company page. Make sure you include your new branded hashtag, as well as others that pertain to the topic of the post. The first three hashtags will become part of the URL.
  • LinkedIn will create a custom URL for any URLs over 26 characters. When you post from your company page, you will click on the three dots at the top right hand corner of the post and choose “copy link to post.” You can then add your commentary to the link with the URL on your home page.



Lynne M. Williams is the Executive Director of the Great Careers Groups, a volunteer-run 501(c)3 nonprofit organization that provides career development and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management.

Aside from writing keyword-focused content for ATS resumes and LinkedIn™ profiles, Lynne is writing her doctoral dissertation on LinkedIn™ for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.