When you are invited to present LinkedIn at an in-person networking event, and it’s your day to babysit your grandson, you pack an iPad and dinosaurs!
Yep! The little 2-year-old dude front and center is JJ, and he was a delightful companion at the Next Level Networking (for women) event this week. Thank goodness french fries were on the menu! It’s a vegetable, right?
Women came to network from Chester County, surroundings counties, Delaware, and Maryland. What I loved about this group was that everyone got to introduce themselves, and that’s my kind of networking!
We got to hear special personal wishes for Valentine’s Day too. Not only did we hear about vacation desires, but also a wish for new bras, and an attendee’s stage three cancer to “go away.”
The wishes brought up many emotions, as you can well imagine.
Since I did not have a long time to speak, I shared some tips and actionable items. One suggestion was to create a colorful banner to build your personal brand and be memorable.
Another tip was boosting your LinkedIn headline score with keywords and a Unique Selling Proposition (USP). You have up to 220 characters for your headline, so create verbiage that will stand out.
I explained how keywords were essential on LinkedIn and think like Google.
Would you go to the Google search engine and type in Founder/Owner of ABC Company, or would you type website designer, Realtor, mortgage lender, monogrammer, etc.? You would type in the keyword, of course.
Your LinkedIn headline should not be your title and your company name. You would type keywords to find products or services on Google, and the same goes for LinkedIn.
My biggest disappointment was that the LinkedIn Find Nearby feature was not available. LinkedIn eliminated that feature during the pandemic, and it is still unavailable.
People are starting to return to in-person networking events, so it’s time for Linked In to bring the Find Nearby feature back.
If we had the Find Nearby feature available on our mobile devices, all 30 women in the room could have connected on LinkedIn. So, if you want to Tweet @LinkedInHelp, you can ask when they will resurrect this feature.
Happy networking, everyone! Whether you are networking in person or on Zoom (or equivalent), connect on LinkedIn and build your network.
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Lynne M. Williams is the Executive Director of the Great Careers Groups, a volunteer-run 501(c)3 nonprofit organization that provides career education and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management. She is also the President of ChemPharma.net and is on the leadership team of the Thought Leadership Branding Club.
Aside from writing keyword-focused content for ATS resumes and LinkedIn profiles, Lynne is currently writing her doctoral dissertation on LinkedIn for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.