Great Careers Groups Career,Career Management,Career Transition Tips on How to Build Your LinkedIn Color Brand

Tips on How to Build Your LinkedIn Color Brand

How to Build Your LinkedIn Color Brand

Need some tips on how to build your LinkedIn color brand?

Should your favorite color(s) be used to build your LinkedIn color brand? The answer to that is a resounding maybe and depends on several things.

First, have you explored your favorite color(s) on the Color Psychology website when thinking about your LinkedIn color brand?

“Color can evoke emotions, inspire reactions, and change modes of thinking,” consciously or unconsciously. 

Explore the Color Psychology website to learn more about the effects of the color, the positive and negative traits of each color, the implications of whether you like or dislike the color, and more. 

You can familiarize yourself with the color wheel and color theory on complementary, split-complementary, triadic, tetradic, monochromatic, and analogous colors. 

Once you have background knowledge of colors, think about what you do, how you want to represent yourself on your banner (your billboard), and what you wear in your professional profile picture. 

Consider any symbolism relevant to what you do and also the colors of the symbols. 

Ensure your banner image and what you are wearing are in harmony and don’t clash.

If you are in sustainability or the financial world, green might be a good color for association with the environment and money, respectively. 

If you work with people with invisible disabilities, you might incorporate yellow sunflowers in your banner. Sunflowers are also symbolic in mental health and represent endurance, hope, and resiliency. 

If you are a transformer or Jack-of-all-Trades in your industry, a red Swiss army knife might be a symbol on a black, red, and white banner. 

If you need inspiration and want to see colors used by familiar brands, check out the Brand Colors site. 

If you already have a business logo and website, you may want to carry the brand colors on your personal LinkedIn profile. 

If you are just starting, you will want to pick out your primary brand color and some secondary colors.

Are there any existing emojis you might use when posting on LinkedIn that work with your brand colors to help build awareness and recognizability?

You may or may not have heard of: Pantone Colors or HTML Color Codes, Hex Color Codes, RGB, and HSL Values, so check out these sites to learn more.

Canva, which I use daily, has color palette generators, ideas, and more, so you can set up your brand kit for consistency. 

If you need more ideas on how to stand out on LinkedIn, read 3 Tips to Be Memorable on LinkedIn.

Remember, your LinkedIn profile is your canvas, so use your imagination to build your masterpiece brand.



Lynne M. Williams is the Executive Director of the Great Careers Groups, a volunteer-run 501(c)3 nonprofit organization that provides career development and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management.

Aside from writing keyword-focused content for ATS resumes and LinkedIn profiles, Lynne is currently writing her doctoral dissertation on LinkedIn for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.

This article is also published on:, and in the author’s LinkedIn newsletter. A list of articles can also be found in a Google doc.