Did you know as a business owner, you can enable “Open for Business” feature on your LinkedIn profile?
Providing info about your business will push you out in a search.
When people are looking for the specific services you offer, you will “show up” and can receive messages if you have enabled the “Open Profile” setting.
If you visit my profile in the section right below my picture, you can see how it looks. I have chosen ten items for the “United States” “in person or remote” via “free messages.”
LinkedIn does not offer writing or optimizing LinkedIn profiles, so I made my best choice from what was available. I can clarify more details and keywords in my headline and elsewhere in my profile.
Although this is still being rolled out to all LinkedIn users, if you do have it available, here are the steps to turn it on:
- Click on your round ME on the menu bar at the top of your page
- Click view profile
- Click add services from the showcase services section
- Follow the instructions
- Click add to profile
- You can also highlight your services by adding a section to your profile
What services can you add for your business, and how many? You can add up to ten services, and these are the current choices of the overall categories. There are submenus you do not want to miss to further detail what you offer:
- Financial Advisory
- Financial Accounting
- Mortgage Lending
- Tax Preparation
- Personal Tax Planning
- Small Business Tax
- Coaching & Mentoring
- Home Improvement
- Information Technology
- Real Estate
- Software Development
Don’t miss taking advantage of this advertising opportunity on LinkedIn.
Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit, that provides career education and networking. Lynne also writes for vista.today, montco.today, and delco.today.