Value proposition letters are only 100-150 words that succinctly explains what your unique qualities, skills, and accomplishments are.
It states how you will add value. Using persuasion, value proposition letters explain how you can solve a problem or fix a pain point better than anyone else thanks to your expertise and unique offerings.
If you are a job seeker, you can use it to focus on the actions you will take if hired. It can be used for most positions where you can offer some technical expertise or specialty knowledge.
This letter sets you apart from the competition and can also highlight your transferable skills. The Value Proposition Letter is certainly not meant for an entry-level position because you need to be able to highlight your quantifiable achievements. However, it might be a key tool for a high-level executive.
Entrepreneurs can also use the same concept and send out letters to prospective clients.
There is a particular format to follow, and you can find the instructions by clicking on http://bit.ly/ValuePropLetter.
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AUTHOR BIO
Lynne M. Williams is the Executive Director of the Great Careers Network, a volunteer-run 501(c)3 nonprofit organization that provides career development and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management.
Aside from writing keyword-focused content for ATS resumes and LinkedIn™ profiles, Lynne is writing her doctoral dissertation on LinkedIn™ for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.
