“Winning isn’t everything; it’s the only thing”, according to Football coach Vince Lombardi. Do you have a winning LinkedIn profile and how do you even know? What are some metrics that tell you if you are a winner?
One way is to get your SSI (Social Selling Index) Score on Linkedin, which is kind of like a report card grade.
Another way is to check out your dashboard to see the number of profile views, search appearances, and article or post views. The dashboard is not visible to the public, but can act as a baseline for self-reflection if you optimize your headline, job titles, and profile with keywords and otherwise make your brand stand out.
You can also get metrics from the likes, comments, and shares of your articles or posts.
As an Eagles fan, I was honored to meet Andy Reid in 2012, so shared my congratulations to the Kansas City Chiefs for the Super Bowl win on LinkedIn and, as of the time of writing, have had 376 reactions, 23 comments, and 15,018 views of my picture with Andy Reid.
Those kinds of numbers don’t happen on posts everyday … at least for me they don’t. The biggest all time number of views for me was for an article I posted in May 2019 about networking and that had over 117,000 views.
In that post, I used one and only hashtag, which was #networking. Hashtags can make a difference and maybe the views would be different on the Andy Reid post if more than one hashtag was used. Sadly, I could not tag Andy on the post, as I could not find him on LinkedIn, but the the Kansas City Chiefs had a company page, as should every business. There are several analytics available on company pages for page views, unique visitors, custom button clicks, reaction, comments, shares, and followers.
Tim Tebow has a LinkedIn profile and has a LinkedIn company page for his foundation, though it certainly could use a nice graphic. On Friday night, I was at the Night to Shine, escorting a special needs person to a prom, which is spearheaded by the Tebow Foundation. Stay tuned next article for an update.
The Eagles company page has many posts of the great community service projects they are doing, including their upcoming May 2020 Autism Challenge, which has a special place in my heart as noted in the article written in August 2019 about hiring people on the spectrum.
So, although the Super Bowl may be over, football still has its place on LinkedIn, as do other sports. So cheers to all the winningest NFL coaches and college football coaches out there.
If you don’t have a LinkedIn coach and want to learn how to have a winning profile, come to the LinkedIn workshops listed below!
Do not neglect managing your career and your career documents, including your LinkedIn profile, from the beginning of your career onward and make networking a habit. Take a look at the benefits of the Bronze membership.
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AUTHOR BIO
Lynne M. Williams is the Executive Director of the Great Careers Network, a volunteer-run 501(c)3 nonprofit organization that provides career development and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management.
Aside from writing keyword-focused content for ATS resumes and LinkedIn™ profiles, Lynne is writing her doctoral dissertation on LinkedIn™ for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.
