Recap of Some LinkedIn Enhancements for 2022
Many LinkedIn enhancements popped up in 2022. Have you kept up with the updates?
Although there are more changes than the 13 listed below, here is a recap of some of the LinkedIn enhancements on the platform.
The LinkedIn enhancements highlighted are on the personal profile or are related to a company page.
About Section Hyperlinks on iPhone Mobile – If you look at someone’s About section on an iPhone, you will see live hyperlinks if they included them. This feature is not yet available on desktop or Android.
Affiliated LinkedIn Pages – You can link affiliated pages to your company page.
Career Break – Read the previously published article on career break features.
Comment, React, and Share as You Personally or As Your Company Page – If you see a grey triangular down arrow next to your mini profile photo picture under a post (to the left of Like, Comment, Share and Send), then you have the choice as to what persona you want to represent when you comment, react, or share.
Creator Analytics – Creator Analytics is being rolled out to all members who have creator mode turned on, and LinkedIn has just updated the details of this feature.
Employee Verification – Access the details on the employee verification feature on the company page.
Future of Skills – Analyze skills in the Explore the Data section on LinkedIn’s Economic Graph in your country and see how skills have shifted for industries and job titles.
Lead Gen Form – You can now create a Lead Gen Form for your company’s LinkedIn Page or Showcase Page, or your LinkedIn Product Page. You can also get leads with LinkedIn Service Pages.
Link (URL) – Just under your headline, you can add a link to your website, your Linktree (or equivalent), or wherever you want to drive traffic.
LinkedIn Audio – No longer in beta mode, the social audio feature is being rolled out to all users who want to engage in real-time conversations and discussions, as announced by Fast Company. Live captions are also now available, making this feature more inclusive.
Profile Video – The profile video replaces the cover story un your photo in your profile.
Skills – You can add 5 top skills to each of your work experiences only if you have not reached 50 skills. For those who use LinkedIn Talent Solutions, these work experience skills will come up in a search.
Workplace Module – On your company page, you can add a workplace module for onsite, hybrid, or remote. You can also share your company’s workplace policy, the link on your website that describes the company’s policy, workplace benefits, location-based pay adjustements, vaccine policy, and link on website that describes vaccine policy. For hybrid, there is an option to list the typical time on-site as flexible, days per week, or percentage of time.
Have fun exploring these 2022 enhancements.
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Lynne M. Williams is the Executive Director of the Great Careers Groups, a volunteer-run 501(c)3 nonprofit organization that provides career education and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management. She is also the President of ChemPharma.net and runs a Clubhouse session every Friday at 11 AM ET in the Thought Leadership Branding Club.
Aside from writing keyword-focused content for ATS resumes and LinkedIn profiles, Lynne is currently writing her doctoral dissertation on LinkedIn for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.
This article is also published on: vista.today, montco.today, delco.today, bucksco.today, and in the author’s LinkedIn newsletter. A list of articles can also be found in a Google doc.