Have you viewed your LinkedIn on desktop and mobile? Are there dense paragraphs of black text, or have you added emojis, white space, and bullets?
Do you like what you see? Is it easy on the eyes? Is it skimmable and scannable, or will people’s eyes glaze over when they read your About and Experience sections?
Mobile device purchases and usage will continue to grow and evolve.
If you want to thrive in the digital landscape as an individual or a company in 2024, you must plan that over 50% of digital content consumption will be on mobile (Research.com, 2023 and The Small Business Blog, 2023).
Since LinkedIn exceeds Facebook and Twitter for lead generation, businesses must pay close attention (Hubspot, 2023).
Now that you know this, will you add emojis or format your text differently?
Pro Tip: Copy and paste bullet points from a Word document, not a Google doc. When copied and pasted into LinkedIn, the bullets will be more petite and not blow up as big black circles. Remember, white space is your friend!
- Support a jobseeker in need at our nonprofit for #GivingTuesday through Dec 31st https://givebutter.com/greatcareersphl
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Lynne M. Williams is the Executive Director of the Great Careers Groups, a volunteer-run 501(c)3 nonprofit organization that provides career development and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management.
Aside from writing keyword-focused content for ATS resumes and LinkedIn™ profiles, Lynne is currently writing her doctoral dissertation on LinkedIn™ for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.
This article is also published on: vista.today, montco.today, delco.today, bucksco.today, philadelphia.today and in the author’s LinkedIn newsletter. A list of articles can also be found in a Google doc.