Great Careers Groups Career Management,Career Transition,Entrepreneur Perform a SWOT Analysis on Your LinkedIn Profile

Perform a SWOT Analysis on Your LinkedIn Profile

Perform a SWOT Analysis on Your LinkedIN Profile

Have you performed a SWOT analysis on your Linkedin profile? When it the last time you did an audit and analyzed the strengths, weaknesses, opportunities, and threats on your LinkedIn?

Now is your opportunity to self-reflect. Maybe you need to attend a LinkedIn workshop or come back for a refresher course. You will always find learning opportunities available to you.

There are oodles of questions you can answer using this SWOT Analysis on Your LinkedIn profile.

  1. Have you customized your LinkedIn URL?
  2. Have you added your degrees after your last name?
  3. Is your photo a professional-looking headshot of just you that is friendly and charismatic and is it publicly visible?
  4. Do you need to change the background of your photo? Try or others.
  5. Do you have a unique banner like a word cloud or one made with
  6. Did you create a meta tag for your photo?
  7. Did you create a meta tag for your banner?
  8. Do you have other images or links for media on your profile?
  9. Did you create a metatag for other images on your profile?
  10.  Do you have key titles and keywords in your headline? You can read about keywords in several articles and void using buzzwords.
  11.  Is your headline using all of the characters allowed (220) with key titles and keywords if you are a job seeker and perhaps a value proposition of your area of experience if you are self-employed?
  12.  Have you researched ALL of your keywords via various methods?
  13.  Do you have your location as Greater Philadelphia Area or whatever the greater metro area is where you live? (instead of a specific city like West Chester, PA?)
  14.  Did you choose the best description for your industry?
  15.  In the contact info section, do you have your email?
  16.  In the contact info section do you have your phone number or at least perhaps a Google voice number?
  17.  In the contact info section do you have your address? (If you are a brick and mortar business, this is good. Any other circumstance, like your home address, this is not good. Anyone can look you up on
  18.  In the contact info section do you have your social media Twitter or other handles?
  19.  In the contact info section do you have your website(s) if you have one?
  20.  In the contact info section do you have a calendar scheduling link like Calendly?
  21.  Have you utilized most of the 2600 characters in the About section starting with a catchy opener?
  22.  Is your About section a bunch of long paragraphs (or have you included white space so people can skim and scan the content)?
  23.  Have you typed content in your About section mainly in bullet point form so it’s skimmable and scannable?
  24.  Do you have any quantifiable accomplishments in the About section? (percents, numbers, $, increased, decreased, etc.)
  25.  Does your About section include a human likable and relatable element?
  26.  Do you have keywords in your About section?
  27.  Is your list of keywords bullet-pointed in alpha order to make it easy for people to understand your strengths?
  28.  Do you have 50 skills and endorsements?
  29.  Have you researched those keywords for your skills and endorsements?
  30.  Have you pinned your top 3 skills?
  31.  Do you have recommendations and have you given them too?
  32.  Have you added your education?
  33.  Does your education have the logos from where you went to school?
  34.  Do you have a company page with a logo?
  35.  Have you embellished your job titles up to 100 characters with keywords?
  36.  Do you have paragraphs under your work experience? (or bullet points starting with a variety of verbs)
  37.  Do you have up to 100 groups?
  38.  Have you joined and do you participate in your groups by posting content or commenting on the content of others?
  39.  Do you have at least 500 connections?
  40.  Are you personalizing each connection request?
  41.  Are you connecting with alumni?
  42.  When you receive a connection request that is a fake profile, are you reporting it? 
  43.  Are you looking at who has viewed your profile?
  44.  Are you introducing people to others?
  45.  Are you following companies that interest you?
  46. Have you reviewed your public profile settings
  47.  Do you know how many sessions you are signed into and where?
  48.  Are you requesting an archive of your data from LinkedIn?
  49.  Do you have more than one email address in case you get hacked?
  50.  Do you know how to find someone’s email if it’s not on LinkedIn?
  51.  Do you have two-step verification on? 
  52.  Have you written articles on your personal profile or on your company page?
  53.  Do your articles have good headlines?
  54.  Have you added collaborators to your projects section?
  55.  Have you added articles or content to your publications section?
  56.  Are you posting content and did you know you have up to 3000 characters?
  57.  Are you engaging with the content of others with a substantial comment, as well as liking and sharing?
  58.  Have you added your volunteer experience or Board positions?
  59.  Do you have any patents to add?
  60.  Do you have any certifications or licenses to add?
  61.  Have you added any coursework you have taken?
  62. Have you added honors and awards?
  63.  Have you added any test scores that may be relevant? 
  64.  Do you speak any other languages?
  65.  Have you listed the professional organizations you belong to?
  66.  Have you taken any LinkedIn Learning or other courses that are substantial and added coursework to your Linkedin profile? Look at the Learning Hub by LinkedIn too.
  67.  If you are a job seeker, have you enabled the #opentowork feature and filled out that section?
  68.  Is #opentowork visible to the public or to recruiters? If public, you will be wearing the green scarf!
  69.  Have you selected whether you are open to on-site, hybrid, or remote work?
  70.  Have you filled in your employment gaps and read about if you need a job to get a job?
  71.  If you are a service provider, have you filled out the “Providing Services” tab? Are you showcasing your services?
  72.  Have you asked for LinkedIn reviews as a freelancer?
  73.  Have you checked consistency for Oxford commas (or AP style) in your writing?
  74.  Have you chekd yer speling?
  75.  Do you have white space so people can skim and scan?
  76.  Are you using Boolean Searches or filters? You can do a Boolean search on Linkedin or on Google for LinkedIn.
  77.  Does your competitor’s (or colleague’s) LinkedIn profile look better than yours?
  78.  If you don’t know what this is, should you become a member and learn and engage in career management?
  79.  Have you added your pronouns to your profile? Read some more!
  80.  Have you selected that you want to see less political content in your feed or have you customized your feed any other way?
  81.  Are you aware of the repercussions for posting politics on LinkedIn? 
  82.  Are you using the mobile app?
  83.  Have you added your name pronunciation (and maybe a short commercial of what you do) on the mobile app? (and learn a little more about names by reading that article too!)
  84.  Have you added a video cover story via the mobile app?
  85.  Have you created documents or carousel posts?
  86.  Do you have content in the Featured section?
  87.  Have you created polls?
  88.  Are you showing you are currently active online on desktop or mobile? Read more!
  89.  As a job seeker, have you turned off the People Also Viewed feature so your “competition” is not visible?
  90.  As a job seeker, are you saving your job searches?
  91.  Have you added media to your profile?
  92.  Are you sending voice messages? 
  93.  Are you creating video meetings?
  94.  Have you applied for LinkedIn Live?
  95.  Are you using quick replies on inmail messages?
  96.  Are you making sure you don’t annoy your network and minding the dos and don’ts on LinkedIn?
  97.  If you are making a career pivot, have you stated WHY you are making one in your About section?
  98.  Have you included any emojis in your profile?
  99.  Are you wishing people a happy birthday, welcome to the team, give kudos, project launch, work anniversary, or new position to celebrate an occasion?
  100.  Have you created an email signature on Canva and included your LinkedIn URL as well as other social media?
  101.  Are you posting photos or videos that are native vs. sending people to YouTube or Vimeo?
  102.  Are you creating LinkedIn Events or even paid ticketed events?
  103.  Have you turned on the content creator mode feature and have you added five hashtags?
  104.  Are you following hashtags of interest?
  105.  Have you created your own branded hashtag for use on LinkedIn and other social media? #GreatCareersPHL
  106.  Are you using the LinkedIn Resume Builder
  107.  Are you using the interview prep resources? (and check these interview prep resources out too)
  108.  Are you completing the LinkedIn skills assessments?
  109. Are you avoiding automation tools so you don’t get in LinkedIn jail for violating the user agreement?
  110. Are you using Unicode sparingly or not at all?
  111. Need to know how you can add a QR code to content or images on LinkedIn?
  112. Are you tagging people on LinkedIn?
  113. Need to know how to get your LinkedIn QR code?
  114. Need some tips on diversity & inclusion on LinkedIn?
  115. Need some tips on cultural intelligence on LinkedIn?
  116. Are you neurodiverse and need tips for your career and LinkedIn?
  117. Need some tips for LinkedIn as a nonprofit?
  118. Need some tips for thanking veterans on LinkedIn?
  119. Need some tips as a college grad on LinkedIn?
  120. Need some tips as an educator or student on LinkedIn?
  121. Need to know how to optimize your profile to boost your business and leverage LinkedIn to build your business?
  122. Need some tips as a young professional or millennial or Gen Z on LinkedIn?
  123. Are you afraid of posting your photo on LinkedIn to hide your skin color?
  124. Need some tips on setting up informational interviews on LinkedIn?
  125. Are you adding your Clubhouse connections as LinkedIn connections?
  126. Are you part of the Great Resignation?
  127. Are you using dark and light mode?
  128. Have you opted to include your personal demographic data?
  129. Need an essential list of image sizes and character counts?
  130. Are you reaching out to LinkedIn for help if you need it?

Stay tuned for other new features. We will update this blog every once in a while to include links to new blogs!


Lynne M. Williams is the Executive Director of the Great Careers Groups, a volunteer-run 501(c)3 nonprofit organization that provides career education and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management. She is also the President of and runs a Clubhouse session every Friday at 11 AM ET on the Thought Leadership Branding Club

Aside from writing keyword-focused content for ATS resumes and LinkedIn profiles, Lynne is currently writing her doctoral dissertation on LinkedIn for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.

This article is also published on:, and may also be in the author’s LinkedIn newsletter. A list of articles can also be found in a Google doc