How to Use LinkedIn Stories to Build Your Brand

LinkedIn Stories

LinkedIn Stories - Are you using them to build your brand?

LinkedIn Stories runs up to 20 seconds long and they go POOF in 24 hours. LinkedIn Stories can be a video or image and they are 1080 wide by 1920 high. 

You can add stickers, GIFs, emojis, music, filters, text, and more to your LinkedIn Stories. Make them authentic and engaging and have a call to action, like a Swipe Up feature.

LinkedIn released the Stories feature in September 2020 after becoming popular on Snapchat, Instagram, Facebook, WhatsApp, and Pinterest. Twitter started its version, called Fleets, in March 2020 but just shut down this feature this week. 

What are some ideas of what to post?

  • Behind the Scenes
  • Brand Announcements
  • Career Achievements
  • Company Accolades
  • Content Releases
  • Events
  • Failures
  • Imperfect Moments
  • Insights and Tips
  • Job Postings
  • Lesson
  • LinkedIn Live
  • Official News
  • Opening a new office
  • Podcast
  • Partnership Related Events
  • Personal Achievements
  • Product Development
  • Question of the Day
  • Real-time Events
  • Shoutout
  • Storytelling
  • Successes
  • Tour
  • Updates

Why should you participate in LinkedIn Stories?

They can help to build your brand and show the human side of your business or yourself. 

What are the Image Specs for LinkedIn Stories?

  • 1080 wide x 1920 high
  • PNG or JPG
  • Aspect Ratio 9:16

What are the Video Specs for LinkedIn Stories?

  • 1080 wide x 1920 high
  • Frame 30 FPS, square pixels
  • Supported by file types H264, MP4
  • Aspect Ratio 9:16

How do you access Stories?

You must access them from your mobile app and send them from your personal profile or any company page where you have admin rights.

Can you tag people?

Yes! Tag your speakers, clients, partners, investors, employees, or volunteers.

Can you see analytics?

Yes! While your Story is live, you can view insights for unique views, viewers, and your link clicked if you include Swipe-Up. On your Story, click on the eye icon bottom left. 

Can you save your Story?

Yes! While your Story is live, click on the three dots at the top right and then download.

Can you delete your Story?

Yes! While your Story is live, click on the three dots at the top right and then delete.

Can you edit your Story after it is posted?


Is your LinkedIn Story public, or can it be private?

Public by default

Can someone share your Story?

Yes! They can share it with their first-level connections. 

How do I make a LinkedIn Story?

Here are LinkedIn’s directions with some basic steps below:

  • Open the mobile app
  • Open the home page
  • Click on the plus button beside your profile photo
  • Record a video or add an image
  • Add text, stickers, and more
  • Tag @ mention someone
  • Publish to share

Hope to see you on Zoom or Clubhouse! Register on the links on the events page on the #GreatCareersPHL website.


Lynne M. Williams is the Executive Director of the Great Careers Groups, a volunteer-run 501(c)3 nonprofit organization that provides career education and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management. She is also the President of and runs a Clubhouse session every Friday at 11 AM ET on the Thought Leadership Branding Club

Aside from writing keyword-focused content for ATS resumes and LinkedIn profiles, Lynne is currently writing her doctoral dissertation on LinkedIn for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.

This article is also published on:, and may also bein the author’s LinkedIn newsletter. A list of articles can also be found in a Google doc