There are many businesses that have not taken advantage of an extra free landing page, otherwise known as a company page, that you could use to promote your business. If you don’t know how to do this, LinkedIn has step-by-step instructions.
LinkedIn will prompt you for a logo, description, location, and more. You will enter your website, phone number, industry, company size, headquarters location, type of entity, when founded, and specialties (which are keywords).
Some companies may post jobs and you can also see the people that work at the company, as long as they have chosen the company via the drop down menu in their experience section.
If the company does not come up on the drop down menu on an individual’s profile, then they have not created a company page. If the company exists, but they have no logo, they have not set aside an hour to create the page complete with logo and banner.
If you are not a graphic designer, you can still create logos and banners (and other images for social media) with tools like Over, Canva, and Snappa.
One tip I can offer is that if you have a white background on your logo, you might want to frame the border with a pop of color so it does not get drowned out on someone’s LinkedIn page. Good examples of that are the page for Clear English Speech or SGroupPA.com or LLC, llc Consulting or even my own page for the Philadelphia Area Great Careers Group.
Another useful tip is to aks for engagement from your employees, if they are willing, and ask if they would share your company’s content. On the post on the company page, click the three little dots in the upper right hand corner and then choose copy link to post. They can then embed the company’s post and make their own commentary.
There are analytics available on the dashboard that include in the last 30 days how many visitors, number of custom button clicks, all post impressions, and followers. There are even further analytics available on the admin page, so check it out.
NEXT STEPS
- Subscribe to my newsletter on LinkedIn™ for bright ideas on how to manage your career.
- If you need a resume or LinkedIn™ profile to get you to your next step, book a call to chat!
- Join as a member at https://greatcareers.org/membership of the #1 business networking association on the Philadelphia Business Journal’s Book of Lists four years in a row!
- To support our charity at KeepOnSharing.com use the referral code Career
- Follow #GreatCareersPHL
AUTHOR BIO
Lynne M. Williams is the Executive Director of the Great Careers Network, a volunteer-run 501(c)3 nonprofit organization that provides career development and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management.
Aside from writing keyword-focused content for ATS resumes and LinkedIn™ profiles, Lynne is writing her doctoral dissertation on LinkedIn™ for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.
