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Your resume and LinkedIn profile are powerful tools in shaping your professional brand, but they serve different purposes. While your resume is tailored for specific job applications, your LinkedIn profile is your digital networking hub.
Understanding how to align these tools strategically can increase your visibility, strengthen your brand, and improve your job search success.
Join us to learn how to optimize both your resume and LinkedIn profile—starting with the resume first—to make a lasting impact on employers and recruiters.
- Brand Consistency – How to align your resume and LinkedIn while leveraging each platform’s strengths.
- Headlines & Summaries – Craft compelling, keyword-rich headlines and summaries for both platforms.
- Keywords – How to optimize LinkedIn for recruiter searches while keeping your resume tailored to each job description.
- Experience & Achievements – How to balance brevity on a resume with skimmable and scannable storytelling on LinkedIn.
- Customization & Privacy – Why you shouldn’t post your resume as an attachment on LinkedIn.
Master the smart strategy to create a standout professional brand that gets noticed!
SPEAKER BIO
Lynne Williams is the Executive Director of the Great Careers Network, which provides online career development and networking for career transition (job seekers) and career management (employed and self-employed). Lynne writes resumes, LinkedIn profiles, and LinkedIn company pages, with a focus on keywords.
SPEAKER CONTACT INFO
https://www.linkedin.com/in/lynnewilliams
Linktree: https://linktr.ee/lynnewilliams