Registration link and $5 payment is at https://burbswp.com/events/event/from-portfolio-to-pipeline-using-linkedin-to-win-web-creative-clients/ for Verge Cowork, 106 W. 3rd Ave., Ste. 101, Trappe, PA 19426.
Most web developers and creative professionals rely on portfolios, referrals, or marketplaces, yet overlook one of the most powerful (and free) business development tools available: LinkedIn.
In this practical, strategy-driven workshop, you’ll learn how to position your web or creative business so the right clients can actually find you and choose you. We’ll move beyond generic posting advice and focus on turning your LinkedIn presence into a consistent client-acquisition channel.
You’ll walk away with a clear system to align your profile, content, and outreach so they work together to help you build visibility, credibility, and inbound opportunities without feeling like you’re constantly selling.
Key Takeaways
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Optimize for Discovery, Not Just Design
Learn how to structure your profile with the right keywords and positioning so you show up in searches and attract your ideal clients. -
Turn Content Into Conversations (and Clients)
Understand what to post, how to post it, and how to guide engagement into real business opportunities. -
Build a Simple, Repeatable Lead System
Walk away with a practical framework for networking, messaging, and follow-up that generates consistent inbound and outbound leads.
SPEAKER BIO
Lynne Williams is the Executive Director of the Great Careers Network, a 501(c)3 nonprofit that provides career education and networking. In addition, Lynne writes resumes, LinkedIn profiles, and company pages, and focuses on keywords. She is also a writer and trainer on career topics.
SPEAKER CONTACT INFO
LinkedIn Profile: https://www.linkedin.com/in/
Linktree: https://linktr.ee/