Commenting on LinkedIn can provide exposure for you in and outside your network and help you gain visibility, discoverability, and credibility with new people who run across your comments for the first time.
With over 930 million on the LinkedIn platform, you can engage with professionals in and out of your industry, expand your network, build relationships, and your brand.
You can showcase your knowledge and expertise by leaving insightful comments to establish yourself as a subject matter expert and thought leader.
You can engage in networking opportunities with like-minded professionals, potential mentors or mentees, colleagues, future employers, and more.
Not only can you learn from others, but others can also learn from your comments on someone else’s post or someone else who commented, or you can engage with comments on your own posts. Some of your network will see your comment(s), and some of their networks will also see your comment(s), which will expand your reach.
Your engagement can help to develop stronger connections and build rapport with individuals in your network, which may lead to new collaborations, referrals, business opportunities, internships, jobs, and more.
You can stay updated with the latest industry trends, news, and developments by engaging on the platform. Focusing on others’ posts and comments may help you stay relevant and is a great way to show you are a supportive and encouraging professional.
I’m sure you have heard that consistency is key. The more active you are, the more reach you will have.
Here are a few posts on commenting that I liked, and these will provide tips, ideas, and insights.
Commenting can also help you become a better writer as you articulate your thoughts, engage in meaningful discussions, and gain different perspectives, leading to personal growth and self-reflection. More commenting can lead to more eyeballs on you!
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Lynne M. Williams is the Executive Director of the Great Careers Groups, a volunteer-run 501(c)3 nonprofit organization that provides career development and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management.
Aside from writing keyword-focused content for ATS resumes and LinkedIn profiles, Lynne is currently writing her doctoral dissertation on LinkedIn for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.