Are you ready to boost your business and wake up winning as an entrepreneur or small business owner who generates six figures to $3M annually? Say YES!
Are you ready to make new connections and maintain them through the power of relationship-building on LinkedIn? Say YES!
Get ready to join me at a local Montgomery County Wake Up Winning Business Breakfast with Michelle Snow on Tuesday, August 6, 2024, from 9:00 to 11:30 AM. She is a powerhouse networker and full of energy!
I will share some impactful LinkedIn tips for small business owners, entrepreneurs, and solopreneurs. If you are available and want to attend, RSVP in advance to [email protected], as there are no walk-ins.
If you are not in the local vicinity or unavailable, I’ll still share some LinkedIn tips below to help you boost your business.
When writing your About section, consider your options and the different styles and techniques you can use. The bottom line is that you have to love it.
In a previous article on Useful Tips for Storytelling on LinkedIn, I noted that dense paragraphs of text should not be included in the About section. Instead, use bullet points, add white space, add emojis for pops of color, and make it skimmable and scannable to the human eye.
In a follow-up article, I provided tips for LinkedIn About Section Schisms & a Formula to Boost Your Brand. Look at Christie Calahan’s profile as it demonstrates an About section similar to this formula and you can see what the finished look is.
She is offering freelance work, as she seeks her next full-time marketing role opportunity. Look under her experience section to see how she has formatted her specialties and technical skills under Calahan Koomera.
Although she could have put these technical skills in the About section, there was not enough room, so she placed her extensive list with other content under her freelance role.
If you look up those software skills under the jobs tab, most of them do not have many jobs listed in LinkedIn’s database for job seekers, but they are still searchable as keywords and should still be included on the profile.
Here is another style for an About section to consider. Charles Watkins III is an entrepreneur business coach at Focal Point. He used capital letters to create sections with bulleted copy underneath to be concise. Adding emojis makes it far more visually appealing to the eye, especially when viewing on a mobile device.
🎯 IDEAL CLIENT
🚩 CLIENTS’ BIGGEST PROBLEMS
👍 WHY COACHING SERVICES ARE ESSENTIAL
📈 IMPACT OF BUSINESS CHALLENGES
💭 WHY CHOOSE ME
HOW IT WORKS
1️⃣
2️⃣
3️⃣
💯 TAKE THE ASSESSMENT
✅ CONTACT INFO
👉 #openforbusiness #opentobusiness
Some of his text is duplicative in the Experience section with additional category options, but that’s okay:
👥 HOW WE WORK TOGETHER
🧭 BEGIN COACHING
These categories may fit you and your business, or you may need to customize them further to highlight your value proposition. Note that the bullet points were copied and pasted from a Word document rather than a Google Doc. LinkedIn does not offer Word processing capabilities with bullet points.
Hopefully, these examples will plant some seeds to grow new ideas to boost your business on your LinkedIn profile! Happy networking!
NEXT STEPS
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AUTHOR BIO
Lynne M. Williams is the Executive Director of the Great Careers Network, a volunteer-run 501(c)3 nonprofit organization that provides career development and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management.
Aside from writing keyword-focused content for ATS resumes and LinkedIn profiles, Lynne is writing her doctoral dissertation on LinkedIn for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.
