If your LinkedIn posts seem to be getting fewer views or less engagement lately, you’re not alone.
The change is likely connected to LinkedIn’s new AI model, called 360Brew, which now plays a major role in determining what content gets shown and to whom.
Learn how LinkedIn’s new AI model, 360Brew, changes what shows up in your feed, and how to boost your visibility with authentic, expert content.
What Is 360Brew?
360Brew is LinkedIn’s new large-scale AI system designed to personalize your entire experience on the platform. It powers your main feed, job suggestions, search results, and even recommended connections.
Instead of relying on multiple smaller algorithms to handle different features, 360Brew unifies them into one advanced model. Its goal is simple but powerful: to better understand what content truly matters to each user.
Why 360Brew Matters
What sets 360Brew apart is its ability to comprehend the meaning behind content—not just count likes, comments, or keywords. It looks for context, credibility, and value.
In plain English: LinkedIn is getting smarter about identifying content that’s relevant, insightful, and trustworthy, and not just what’s popular or click-worthy.
What We Know
- LinkedIn released published research confirming that 360Brew exists.
- It’s designed to improve recommendations across posts, jobs, and connections.
- It replaces a patchwork of ranking systems with one cohesive approach.
What We Don’t Know
- The exact date 360Brew began influencing the feed.
- How much of your current LinkedIn experience is powered by it.
- Whether older systems still operate alongside it.
Noticeable shifts in reach and engagement suggest that some version of 360Brew is already active.
What This Means for Creators and Professionals
The message is clear: LinkedIn is evolving to prioritize authenticity and expertise.
Here’s how to adapt:
- Lead with real expertise. Human insight and credibility stand out over AI-generated or “fluff” content.
- Post consistently and with purpose. Quality, meaningful posts outperform quick, trend-chasing updates.
- Optimize your profile. Your history of engagement, keywords, and accomplishments may now carry more weight.
- Engage thoughtfully. Comments that add depth and understanding to signal authenticity override buzzwords.
- Create savable, educational content. When people revisit or share your posts, it helps the algorithm recognize value.
The Bottom Line
LinkedIn’s direction is unmistakable: genuine expertise and authentic voices will win.
So, share your knowledge generously, stay consistent, and make sure your profile clearly reflects who you are and what you know.
Visibility in this new era isn’t about shortcuts, but about trust, value, and consistency.
NEXT STEPS
- Subscribe to my newsletter on LinkedIn™ for bright ideas on how to manage your career.
- Subscribe to the Great Careers Network Substack
- If you need a resume or LinkedIn™ profile to get you to your next step, book a call to chat! Can’t beat a free discovery call!
- Join as a member at https://greatcareers.org/membership
- Follow #GreatCareersPHL
BIO
Lynne M. Williams is the Executive Director of the Great Careers Network, a volunteer-run 501(c)3 nonprofit organization that provides career development and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed for career management.
Aside from writing keyword-focused content for ATS resumes and LinkedIn profiles, Lynne is writing her doctoral dissertation on LinkedIn for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.
