If you have heard of the trending meme 67, how will I tie it into LinkedIn? If you are not yet in the know, 67 or six-seven is an ambiguous term currently embraced by Gen Alpha.
Let’s start with some background to provide context about 67. It can mean anything from “maybe this, maybe that” to “so-so,” and is often accompanied by a palms-up hand gesture that alternates up and down.
Actually, it can mean whatever you want it to mean. It’s a nonsense fad term, but it has some dark undertones from its origin.
The usage of 67 became popular in December 2024 with the release of the song “Doot Doot (67)” from rapper Skrilla (Jemille Edwards), from the Kensington (CK) neighborhood of Philadelphia. CK is a shorthand abbreviation for Kensington.
His music is renowned for the Philly drill sound, a gritty hip-hop subgenre that tells raw stories of inner-city life.
In his song, Skirilla was referring to 67th Street in Chicago, which is an area known for gun violence and crime, but we do not use sixty-seven for the term 67.
67 then became a meme on TikTok and Instagram after an influencer pointed out that NBA basketball player LaMelo Ball was 6 feet 7 inches tall.
The rap lyric by Skrilla about a bad section of Chicago became a meme that took on a completely different meaning.
As a side note, Philly artists are trying to steer Drill away from the violent themes of Chicago to a more positive movement of creative storytelling without the glorification of drugs, guns, violence, and other dark topics.
As a boomer, it’s funny listening to the lyrics of the song and making 100% sense of it, much less understanding all the twists and turns of how it became a meme and took on a life of its own to become Dictionary.com’s 2025 Word of the Year.
You will also find a plethora of definitions of 67 on Urban Dictionary, so ha! Go figure!
You can make this 67-term to be whatever you want, so here we go.
For this article, we will use the “so-so” interpretation and discuss LinkedIn’s performance lately and why some people are not happy campers, particularly women.
Women on LinkedIn have publicly claimed the platform’s algorithm is discriminating against them based on gender, citing sudden drops in reach. I know this! I saw it happen on my own profile recently.
A significant catalyst was an analysis shared by Geri Stengel, which highlighted experiments in which women altered their profiles to appear male and experienced significant increases in reach.
Reported experimental outcomes highlighted by Richard van der Blom included:
- Lucy Ferguson changed to “Luke” for 24 hours, resulting in an +818% increase in impressions.
- Jessica Doyle Mekkes changed only her gender marker and saw a +700% increase in reach.
- Rosie Taylor experienced a +220% increase in people reached.
- Megan Cornish adopted a more “male-coded” writing style, increasing page views by +400%.
If you read Richard’s full article, you will learn more details about this female gender bias and other biases (non-native English posts and posts outside of the US), reasons, and analysis.
These experiments went viral under the hashtag #WearthePants, with many women reporting similar results.
The stated conclusion from this group was that LinkedIn may not be explicitly suppressing women, but it appears to reward male-coded behaviors.
Framing the argument not just as a visibility issue but as an economic one could affect professional opportunities.
Some female creators argued that activity levels, posting consistency, competitiveness, and confidence explain much of the observed reach gap rather than systemic suppression.
Also, higher posting frequency, engagement, and experimentation with growth strategies occurred among men.
The overarching position concluded that while bias may exist, dismissing voices based on gender undermines constructive discussion and does not resolve algorithmic fairness concerns.
Again, thanks to Richard van der Blom for his analysis and insights in his article on various biases. He is definitely someone to follow.
As a former K-12 teacher using an A-F grading scale, should the 67 “so-so” grade for LinkedIn get a C or D?
What grade do you think LinkedIn deserves for this female bias, and do you think it will continue with 60% of LinkedIn’s user base being male?
What do you think of the “raw story” about the algorithm affecting LinkedIn-life?
Hey! Hey! Bip-bip from Philly for 67! Here’s Skrilla’s 67 lyrics and meaning, and here’s another explanation of how the 67 meme took off!
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AUTHOR BIO
Lynne M. Williams is the Executive Director of the Great Careers Network, a volunteer-run 501(c)3 nonprofit organization that provides career development and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed individuals for career management.
Aside from writing keyword-focused content for ATS resumes and LinkedIn profiles, Lynne is writing her doctoral dissertation on LinkedIn for Job Seekers. She is a contributing author on “Applying to Positions” in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.