An Essential List of LinkedIn Character Counts & Images Sizes for You

It is helpful to have an essential list of LinkedIn Character Counts & Image Sizes if you are going to post on LinkedIn. That way you are prepared and ready to create content on LinkedIn knowing the maximum character counts and number of pixels for image sizes.

Here is an essential list you can easily reference for current character counts, image sizes, or quantities of many of the most used items on LinkedIn. This list is not comprehensive with absolutely everything, but will undoubtedly get you started and help you plan for the space allowed. 

IMAGE SIZES (in pixels)

PERSONAL PROFILE

• Banner – 1584 x 396 (4:1 ratio)
• Profile photograph – 400 x 400 to 7680 x 4320 

COMPANY PAGE

• Company page logo image – 300 x 300
• Company page cover image – 1192 x 220

CAREER PAGE

• Logo – 268 x 268
• Cover Page – 1128 x 191
• Life Main Image – 1128 x 376
• Life Custom Modules – 502 x 282
• Life Company Photos – 264 x 176 minimum and 900 x 600 recommended

ARTICLES

• Cover Image – 2000 x 600

CHARACTER LIMITS (which include spaces, numbers, symbols, and emojis)

PERSONAL PROFILE

• First Name – 20 
• Last name – 40 
• Former name – 50
• Headline – 220
• Vanity (custom) URL – 5 to 30 after the www.linkedin.com/in/
• Phone number – 25
• Address – 1000
• Website – 256
• Website text – 30
• IM section – 25
• About – 2600 
• Position title – 100 
• Position description – 2000 
• Recommendations – 3000
• Posts – 3000 
• Comments – 1250 
• Personal message invitation – 300
• Recorded message – 1 minute
• Skills – 50

ARTICLES

• Article headline – 100
• Articles – 125,000 
• Article photo credit – 250
• Article body – 40,000 

COMPANY PAGE

• Company name – 100
• Company page description – 200 to 1500
• Company status update – 700

NUMBERS ABOUT GROUPS

• Maximum number of groups a member can join – 100
• Number of groups a member can create in one day- 5
• Number of groups a member can delete in one day – 30
• Membership limit for one group – 2.5 million
• Number of owners a group can have – 10
• Number of managers a group can have – 20
• Number of groups a member can manage – 30
• Number of groups with pending request to join- 20
• Character limit for group posts – 3000
• Number of mentions in one conversation – 20
• Character limit for comments – 1200
• Group logo – 60 x 60 to 92 x 92
• Group cover image – 1776 x 444

OTHER NUMBERS FOR THE RECORD

NUMBER OF 1ST DEGREE CONNECTIONS – maximum is 30,000

CHARACTER LIMIT FOR INVITATION TO CONNECT MESSAGE – 300

MAXIMUM NUMBER OF INMAIL MESSAGES PER MONTH (depends on subscription)

• Premium Career – 5
• Premium Business – 15
• Sales Navigator – 20
• Recruiter Lite – 30

INMAIL MESSAGE CHARACTERS – 200 (subject line) and 2000 (characters in the body)

EVENTS 

• Title – 75 
• Broadcast link – 1024
• Description 0 5000
• Ticketing website – 1024

VIDEO FILES 

• Maximum size – 5GB
• Minimum Size – 765 KB
• Maximum duration – 15 minutes (from desktop) and 10 min (form mobile app)
• Minimum duration – 3 seconds
• Resolution range 256 x 144 to 4096 x 2304
• Aspect Ratio – 1:2.4 to 2.4:1
• Frame rates – 10fps to 60 fps
• Bit rates 192 kbps to 30 Mbps

Although there are far more significant numbers, these are probably the most frequently used. I hope this helps you to plan accordingly.