- This event has passed.
Tips to Optimize Your LinkedIn Profile
September 9 @ 9:30 am - 11:30 am EDT
How can you define your value proposition, optimize your LinkedIn profile, and leverage it for impact? What do you need to do to increase your exposure, tell your story, and develop your networking strategies?
**Did you know:**
* LinkedIn has over 830 million users worldwide and welcomes a new member every two seconds?
* LinkedIn is a database that can be mined for relationship building?
This informative workshop will delve into a research-based philosophy and strategies to create a LinkedIn profile that is geared towards viewers with average attention spans of about 7 seconds. You’ll get insights into the role of cognitive neuroscience and how the evolution of the “digital brain” is central to what and how people skim online content.
You’ll discover tips, tricks, and best practices to more strategically format your LinkedIn profile, optimize your use of keywords, and differentiate your personal brand to stand out.
**By attending this session, you’ll learn:**
- Where in your profile to effectively incorporate keywords and how to research them
- How to clearly brand yourself and develop your “secret sauce” to stand out
- How to strategically format and streamline your profile and headline
- Strategies, tactics, and best practices
About The Presenter
Lynne M. Williams, Ed.D. Candidate, is the Executive Director of the [Great Careers Group & BENG, a volunteer-run 501(c)3 nonprofit organization that provides career education and networking connections for: 1) jobseekers in career transition, including veterans and 2) employed and self-employed for career management.
She is also the President of ChemPharma.net, a professional association. In addition, Lynne writes resumes and LinkedIn profiles and presents unique research-based workshops on LinkedIn, resumes, the Applicant Tracking System, the Art of Networking In-Person & Online, and other career-related, social media, and technology topics.
She is currently working on writing her doctoral dissertation on LinkedIn for Job Seekers and is a contributing author to Find Your Fit: A Practical Guide to Landing the Job You Love along with the late Dick Bolles, the author of *What Color is Your Parachute?*