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Optimize LinkedIn for Career Success Part 1 of 3
March 2 @ 7:00 pm - 8:30 pm EST
With over 900+ million users, LinkedIn is the most widely used professional social media platform-a critical networking tool as well as a professional electronic rolodex. Learn how you can get the most out of LinkedIn using research-based strategies, tips, and best practices.
Delve into techniques to optimize your keywords, write your value proposition, and differentiate your personal brand to stand out from the crowd. Each session will be meaningful whether you are employed, self-employed, or preparing to begin a job search or career change. Class topics include: a big picture overview, the power of keywords, how to apply meta tags, use custom web links, successfully set up your profile settings, compare desktop and mobile views, incorporate logos, improve formatting, hashtag etiquette, and more! You will also learn how to effectively search in and out of LinkedIn, make and ask for introductions, use emojis, Word Cloud or Canva banners.
Lynne Williams, Ed.D. Candidate, is the Executive Director of the Philadelphia Area Great Careers Group, which provides online career education and networking for career transition (job seekers) and career management ( employed and self-employed). She also writes resumes, LinkedIn profiles, LinkedIn company pages, and focuses on keywords. Lynne has been a SCORE volunteer for a decade. She is working on her doctoral dissertation on the topic of LinkedIn. Connect on LinkedIn at www.linkedin.com/in/lynnewilliams and visit https://linktr.ee/lynnewilliams to learn more.