LinkedIn: Tips on Building Your LinkedIn Brand

Register with the library https://ccls.libcal.com/event/12845326 or below if you are at the last minute after the library sends out the Zoom link.

LinkedIn is an invaluable resource for building a professional network, connecting with colleagues and employers, and looking for jobs. Join Lynne Williams in this multi-part series to gain practical knowledge on how to use LinkedIn and tips to build your professional brand.
Did you know….

• LinkedIn has over 1 billion users worldwide and welcomes three new members every second
• LinkedIn is a database for networking and relationship building

How can you define your value proposition, build your personal brand, optimize your LinkedIn profile, and leverage your competitive edge?
By attending this session, you’ll learn:

• Where in your profile to effectively incorporate keywords
• How to clearly brand yourself to be memorable
• How to evaluate your headline and add a USP
• Free tools and resources

Even advanced users have learned a few new tips!

SPEAKER BIO

Lynne Williams, Ed.D. Candidate, is the Executive Director of the Great Careers Group, which provides online career development and networking for career transition (job seekers) and career management (employed and self-employed). Lynne writes resumes, LinkedIn profiles, and LinkedIn company pages, and focuses on keywords. She is currently working on her doctoral dissertation on the topic of LinkedIn. Connect on LinkedIn at www.linkedin.com/in/lynnewilliams and visit https://linktr.ee/lynnewilliams to learn more.

Lynne was on the 2024 list of the Top 50 LinkedIn Experts worldwide with other LinkedIn peers, and was also included on the 2022/2023 list.

In addition, she was on the Philadelphia list of the top 15 LinkedIn Experts in 2023.